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VOL. 7, ISSUE 1 (2025)
E-commerce as a solution to farmers' market challenges: A case study of Bihar's agricultural sector
Authors
Dr. Ritu Kumari
Abstract
The agricultural sector in Bihar faces numerous
challenges, including inadequate market access, low price realization, and
dependency on intermediaries. This research explores e-commerce as a potential
solution to address these issues by providing direct market access to farmers.
Using primary and secondary data sources, this study evaluates the
effectiveness of digital platforms, their adoption rate among farmers, and the
challenges faced in their implementation. The findings suggest that integrating
digital marketplaces can significantly improve farmers' income and reduce
market inefficiencies. The study also presents recommendations for policymakers
to facilitate digital transformation in Bihar's agricultural sector [1].
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Pages:18-22
How to cite this article:
Dr. Ritu Kumari "E-commerce as a solution to farmers' market challenges: A case study of Bihar's agricultural sector". International Journal of Commerce and Economics, Vol 7, Issue 1, 2025, Pages 18-22
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