Corporate Social Responsibility (CSR) has emerged as one of the most
significant corporate financing mechanisms for promoting inclusive and
sustainable rural development in India. Following the implementation of the
Companies Act, 2013, eligible Public Sector Undertakings (PSUs) and private
companies have substantially increased their investments in education,
healthcare, sanitation, rural infrastructure, livelihood generation,
environmental conservation, and women empowerment. Despite considerable CSR
expenditure, limited empirical evidence exists regarding the comparative
effectiveness of CSR financing practices adopted by PSUs and private companies
in addressing rural developmental challenges. This study aims to examine the
differences in CSR financing strategies, implementation efficiency, stakeholder
participation, transparency, and developmental outcomes between selected PSUs
and private companies operating in India.
The study adopts a quantitative research design using primary data
collected from CSR managers, village development committee members, local
government officials, and beneficiaries. A structured questionnaire is
administered to 350 respondents selected through stratified random sampling.
Structural Equation Modeling (SEM) is employed to examine the relationships
among CSR financing, governance practices, stakeholder participation, project
implementation efficiency, and rural development outcomes.
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