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International Journal of
Commerce and Economics
ARCHIVES
VOL. 8, ISSUE 2 (2026)
A study on innovative corporate social responsibility management practices for sustainable development
Authors
Dr. Praveen Kumar H L
Abstract
This study seeks to investigate the significance of corporate social responsibility (CSR) management in fostering sustainable growth. Through content and descriptive analysis, the research evaluates secondary data sourced from scholarly articles published in esteemed journals. Major challenges in CSR management encompass the alignment of business objectives with social and environmental goals, assessing the impact of CSR initiatives, and tackling skepticism or opposition from stakeholders. The incorporation of CSR practices is vital for organizations to improve their reputation and cultivate trust with stakeholders, including customers, employees, and investors. By addressing social, environmental, and economic challenges, businesses can promote sustainable development and enhance community relations. Furthermore, CSR practices assist companies in managing risks, adhering to regulations, and preventing legal complications. Moreover, CSR initiatives can stimulate innovation by promoting the development of sustainable products and services, boost employee morale, and attract talent that values socially responsible workplaces. In conclusion, CSR plays a crucial role in long-term value creation, boosts market competitiveness, and positions companies as frontrunners in ethical and responsible business practices.
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Pages:27-32
How to cite this article:
Dr. Praveen Kumar H L "A study on innovative corporate social responsibility management practices for sustainable development". International Journal of Commerce and Economics, Vol 8, Issue 2, 2026, Pages 27-32
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