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VOL. 8, ISSUE 2 (2026)
A study on innovative corporate social responsibility management practices for sustainable development
Authors
Dr. Praveen Kumar H L
Abstract
This study seeks to
investigate the significance of corporate social responsibility (CSR)
management in fostering sustainable growth. Through content and descriptive
analysis, the research evaluates secondary data sourced from scholarly articles
published in esteemed journals. Major challenges in CSR management encompass
the alignment of business objectives with social and environmental goals,
assessing the impact of CSR initiatives, and tackling skepticism or opposition
from stakeholders. The incorporation of CSR practices is vital for
organizations to improve their reputation and cultivate trust with
stakeholders, including customers, employees, and investors. By addressing
social, environmental, and economic challenges, businesses can promote
sustainable development and enhance community relations. Furthermore, CSR
practices assist companies in managing risks, adhering to regulations, and
preventing legal complications. Moreover, CSR initiatives can stimulate
innovation by promoting the development of sustainable products and services,
boost employee morale, and attract talent that values socially responsible
workplaces. In conclusion, CSR plays a crucial role in long-term value
creation, boosts market competitiveness, and positions companies as frontrunners
in ethical and responsible business practices.
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Pages:27-32
How to cite this article:
Dr. Praveen Kumar H L "A study on innovative corporate social responsibility management practices for sustainable development". International Journal of Commerce and Economics, Vol 8, Issue 2, 2026, Pages 27-32
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