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VOL. 8, ISSUE 2 (2026)
A study on the influence of online shopping over offline storeswith special reference to textile and apparel industry
Authors
Rithikka P, Sanjanaa V, Shri Samrutha L R, Shri Sanjutha L R, Sri Roshini S, Suwetha S
Abstract
This study examines the influence of online
shopping on offline stores in the textile and apparel industry, focusing on
changing consumer behaviour driven by digital transformation. It analyses how
factors such as digital influence, digital knowledge, digital confidence, and
digital skills shape purchasing decisions and customer preferences. The
research also incorporates moderation analysis to understand the relationship
between online engagement and offline retail dynamics. Additionally, the role
of e-services in enhancing customer experience and influencing shopping
patterns is explored.The study aims to examine the factors influencing
consumers to choose online shopping and to evaluate its impact on offline
textile store performance. A descriptive and analytical research design is
adopted using quantitative methods, with data collected from 101 respondents
through structured questionnaires and analysed using statistical tools such as
correlation, ANOVA, and t-test.The findings reveal that online shopping significantly
influences offline retail performance, with a moderate positive relationship
observed between online shopping factors and offline store impact, while
demographic variables such as gender, income, and occupation show no
significant differences in shopping behaviour.
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Pages:20-26
How to cite this article:
Rithikka P, Sanjanaa V, Shri Samrutha L R, Shri Sanjutha L R, Sri Roshini S, Suwetha S "A study on the influence of online shopping over offline storeswith special reference to textile and apparel industry". International Journal of Commerce and Economics, Vol 8, Issue 2, 2026, Pages 20-26
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