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VOL. 8, ISSUE 2 (2026)
An empirical analysis of production and marketing of coconut-based products with special reference to Anekal Taluk at Bengaluru District
Authors
Suresh HN, Dr. M Devaki
Abstract
This study examines production practices and
marketing mechanisms for coconut-based products in Anekal Taluk, Bengaluru
District. Using a mixed-methods design (primary survey of 200
producers/marketers — both male and female — and secondary sources), the
research explores socio-economic profiles, production technologies, marketing
channels, value addition, constraints, and determinants of market performance.
Statistical analyses include descriptive statistics, exploratory factor
analysis (EFA), confirmatory factor analysis (CFA), and structural equation
modeling (SEM) to test hypothesized relationships between production capacity,
product diversification, marketing effectiveness and income. Findings identify
major production constraints (access to credit, lack of processing units), key
marketing bottlenecks (limited branding, poor market linkages), and propose
targeted policy and managerial recommendations. (Keywords: Coconut products,
production, marketing, value addition, Anekal Taluk, EFA, CFA, SEM)
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Pages:8-15
How to cite this article:
Suresh HN, Dr. M Devaki "An empirical analysis of production and marketing of coconut-based products with special reference to Anekal Taluk at Bengaluru District". International Journal of Commerce and Economics, Vol 8, Issue 2, 2026, Pages 8-15
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