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VOL. 8, ISSUE 1 (2026)
Problems and challenges in international marketing: A global outlook is required
Authors
Dr. Keshav Kumar Singh
Abstract
In a simple sense, marketing activities which are performed at
international level, are called international marketing. Such type of marketing
is done across the national boundaries in which social and technical aspects
are important. Technical feature explains that rules, principles and
strategies, related with physical elements of marketing, are universal and may
be applied universally everywhere. But, social aspect of marketing is different
in each nations which compel a manager to adopt special marketing technology.
Each nation has its own language, culture, rules, values, traditions and
civilisation which makes a nation separate from other nation. These differences
create the need of separate organisation and management for international
marketing. Globalisation, liberalisation, privatisation, internet, e-marketing,
outsourcing and benchmarking has increased the role and importance of
international marketing and has provided a easy approach to enter in a foreign
market for every nation.
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Pages:4-8
How to cite this article:
Dr. Keshav Kumar Singh "Problems and challenges in international marketing: A global outlook is required". International Journal of Commerce and Economics, Vol 8, Issue 1, 2026, Pages 4-8
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