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VOL. 7, ISSUE 4 (2025)
A Study on Consumer Satisfaction Towards DTH Services in Tenkasi
Authors
Dr. S Kanaga Lakshmi, S Seetha
Abstract
This study reveals the customer satisfaction
towards DTH services in TENKASI city and it also help to analyse the
competition exists in the market regarding DTH services. The main
purpose of this study to examine the relationship between service quality and
customer satisfaction in DTH service. DTH television service is that we would
not dependent on the cable operator because of their domination over the market
and have autonomy of prices and about quality of services. The present study
reveals that the majority of respondents prefer to buy sun direct because of
its best picture quality, reasonable price, various kinds of packages and more
channels. So, the DTH service providers must pay attention on customer service,
picture quality, reasonable price rather than other factors to make their
business more successful and satisfy the customers.
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Pages:25-28
How to cite this article:
Dr. S Kanaga Lakshmi, S Seetha "A Study on Consumer Satisfaction Towards DTH Services in Tenkasi". International Journal of Commerce and Economics, Vol 7, Issue 4, 2025, Pages 25-28
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