This research assesses Dealership Management System (DMS) market demand, awareness and future potential. The goal of the research is to understand the demand of DMS at quickly growing automobile dealership industry. The study examines current usage, satisfaction levels and willingness for accepting new DMS solutions using primary data gathered from 103 respondents who completed structured questionnaires and secondary data from industry sources. Chi-square tests and other statistical analysis are used to determine how dealership types and DMS adoption characteristics relate to one another. The results show that there is significant and growing demand for DMS solution in automobile industry. Dealerships, however, are ready to explore new systems, particularly ones that include features like trial versions, customization and enhanced dashboards.