This research, “An Empirical Study on Emotional Branding and Its Impact on Consumer Trust and Loyalty towards Selected DTC Brands in the Digital Era with Special Reference to Coimbatore District, Tamil Nadu”, aims to analyze how emotional branding influences consumer trust and loyalty in the DTC sector. Coimbatore, a growing economic hub in Tamil Nadu, has witnessed a rise in digital commerce. Consumers here are increasingly engaging with DTC brands, making it essential to understand which emotional branding strategies drive their trust and loyalty. This study will explore:

§  The role of socio-economic factors in shaping consumer preferences for DTC brands.

§  How emotional branding impacts consumer perception and decision-making.

§  Key factors influencing consumer engagement and trust in DTC brands.

§  Consumer preferences and expectations from DTC brands in the digital era.

§  The level of consumer satisfaction with DTC brands' emotional branding efforts.

By examining selected DTC brands in Coimbatore, this study will provide practical insights into how brands can create stronger emotional connections with consumers, ultimately leading to higher trust, loyalty, and long-term business growth.