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VOL. 7, ISSUE 2 (2025)
Crowdfunding craze: Unpacking public perception
Authors
Rojith Prakash CJ, Dr. Joobi VP
Abstract
The emergence of crowdfunding phenomena and
its various models has revolutionized traditional modes of fundraising,
providing a revolutionary outlet for creative projects, enterprises, and social
causes. Since crowdfunding is still relatively new in India despite its
enormous global appeal, it is important to understand public opinion of this
topic, which is yet poorly understudied. This study explores the many facets of
public perception of crowdfunding by examining the variables that affect
people's attitudes, convictions, and actions about crowdfunding projects. This
study uses a mixed-methods approach to reveal the subtleties of public
perception, drawing from an extensive survey of the body of current literature
and empirical data analysis. The research shows that investor engagement is
restricted due to a lack of awareness. A thorough investigation reveals a
slight but positive relationship between knowledge in crowdfunding and involvement
in crowdfunding as a reliable investment. Enhancing awareness could boost
participation in crowdfunding initiatives.
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Pages:25-31
How to cite this article:
Rojith Prakash CJ, Dr. Joobi VP "Crowdfunding craze: Unpacking public perception". International Journal of Commerce and Economics, Vol 7, Issue 2, 2025, Pages 25-31
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