Logo
International Journal of
Commerce and Economics
Header

Search

ARCHIVES
2026 ISSUES
2025 ISSUES
2024 ISSUES
2023 ISSUES
2022 ISSUES
2021 ISSUES
2020 ISSUES
2019 ISSUES
VOL. 7, ISSUE 2 (2025)
Methodological issues in conducting an event study
Authors
Dr. Vandana Gupta
Abstract
Event studies have been widely used in Finance, Management and Marketing research. Over the years many refinements have been made to this methodology to address issues and challenges in its proper execution. This paper examines the various methodological issues which arise while conducting an event study and how they have been addressed in the literature. These issues are of critical importance as they could have a bearing on the results of the study and if not considered properly or taken into account, they may hamper the validity of the results.
Download
Pages:21-24
How to cite this article:
Dr. Vandana Gupta "Methodological issues in conducting an event study". International Journal of Commerce and Economics, Vol 7, Issue 2, 2025, Pages 21-24
Download Author Certificate

Please enter the email address corresponding to this article submission to download your certificate.