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VOL. 7, ISSUE 1 (2025)
Driving sustainable business models through digital transformation
Authors
Dr. S Hepsiba Flosel, Dr. N Muruganantham, Dr. V kalaiselvan, Dr. V Deepan
Abstract
This study investigates the role of digital
transformation in driving sustainable business models, examining how
organizations leverage digital technologies to improve sustainability in their
operations, products, and services. With increasing pressures to meet
environmental, social, and economic responsibilities, businesses are adopting
digital solutions such as artificial intelligence (AI), Internet of Things
(IoT), and cloud computing to enhance resource efficiency and reduce their
environmental footprint. The research aims to explore the impact of these
technologies on sustainability performance across industries. Data was
collected from 150 businesses through a structured survey, and the analysis
employed both descriptive and inferential statistics, including regression
analysis, to identify key relationships between digital transformation adoption
and sustainability outcomes. The results show a significant positive
correlation between digital transformation and sustainability performance,
especially in terms of environmental sustainability and operational efficiency.
Businesses that fully embraced digital technologies reported notable
improvements in resource management, waste reduction, and cost savings.
Additionally, smaller businesses found cost-effective digital solutions that
enabled them to compete on sustainability goals with larger organizations. The
study concludes that digital transformation is a critical driver of sustainable
business practices, offering both operational advantages and long-term
strategic benefits. It encourages businesses to invest in advanced digital technologies
and prioritize sustainability. Policymakers are urged to support these
transitions by providing incentives. Future research should explore the
barriers to digital transformation and leadership’s role in implementing
sustainability-driven strategies.
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Pages:23-26
How to cite this article:
Dr. S Hepsiba Flosel, Dr. N Muruganantham, Dr. V kalaiselvan, Dr. V Deepan "Driving sustainable business models through digital transformation". International Journal of Commerce and Economics, Vol 7, Issue 1, 2025, Pages 23-26
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