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VOL. 7, ISSUE 1 (2025)
Investigating the hazards of hawking as a marketing strategy among traders of Ashaiman and its environs
Authors
Olukayode Ademola Alabi
Abstract
The study investigates the hazards of hawking
as a marketing strategy for trader who hawk their wares in Ashaiman and its
environs. The qualitative research design was employed. Face-to-face interviews
were organised around semi-structured interview guides. The interview guide was
made up of three specific sections, of one question each. Thirty street hawkers
participated in the study. The study uses the thematic analysis to analyse data
within the specific themes in view of the meanings attributed to the themes.
The data was analysed by coding using Nvivo 11 software. Sales increase,
goods are bought easily, to meet sales target and to meet people who normally
will be difficult to reach were found to be the reasons why respondents engage
in street hawking. Also, vehicular accident, fatigue/tiredness and sexual
harassment were found to be the most compelling health hazards encountered by
street hawkers in Ghana. Policy implications as well as suggestions for future
studies have been presented.
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Pages:1-7
How to cite this article:
Olukayode Ademola Alabi "Investigating the hazards of hawking as a marketing strategy among traders of Ashaiman and its environs". International Journal of Commerce and Economics, Vol 7, Issue 1, 2025, Pages 1-7
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