ARCHIVES
VOL. 6, ISSUE 3 (2024)
Enhancing the competitive advantage and the performance of MSMES through entrepreneurial marketing, intellectual capital, and learning capability
Authors
Muhammad Yamin Siregar, Ahmad Rafiki, Tohap Parulian
Abstract
SMEs play a strategic and vital role in
enhancing Indonesia's economic growth. In 2021, MSMEs generated 60.51 percent
of Indonesia's total GDP, or IDR 9,580 trillion. Furthermore, MSME's able to
reduce unemployment in Indonesia because they absorb a large amount of labor.
This study aims to analyze and prove empirically how to improve the MSME's
performance and sustainable competitive advantage in Medan City through
Entrepreneurial Marketing, Intellectual Capital, Learning Capability, and
Leading Innovation Capability as intervening variables. The research population
consists of all 38,343 MSMEs. Determining the samples in this research uses
purposive sampling: a data source sampling technique with certain
considerations (Sugiyono, 2010) [33]. The entire sample size was 120 leading MSME samples, from eight
leading MSME product categories: Food and Drinks, Handy crafts, Fashion,
Agribusiness, Bakeries, Restaurants, Services, and Coffee Shops. Data analysis
uses Smart PLS. The results of this research show Intellectual Capital has a
positive and significant effect on Innovation Capability; Learning Capability
has a positive and significant effect on Leading Innovation Capability;
Intellectual Capital has a positive and significant effect on MSME Performance;
Learning Capability has a positive and significant effect on SME Performance;
Entrepreneurial Marketing has a positive and significant effect on Leading
Innovation Capability and MSME Performance; Innovation
Capability positively and significantly mediates the relationship between
Intellectual Capital and MSME Performance; Learning Capability with MSME
Performance; Entrepreneurial Marketing with MSME Performance.
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Pages:1-11
How to cite this article:
Muhammad Yamin Siregar, Ahmad Rafiki, Tohap Parulian "Enhancing the competitive advantage and the performance of MSMES through entrepreneurial marketing, intellectual capital, and learning capability". International Journal of Commerce and Economics, Vol 6, Issue 3, 2024, Pages 1-11
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