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VOL. 6, ISSUE 2 (2024)
A Study of customers awareness and satisfaction level in private sector banks in Jammu
Authors
Prithvi Raj
Abstract
The banking industry is to be seen as an authentic financial service industry
that is responsible for an economy's development. Customer satisfaction is
essential for retaining existing customers along with attracting new customers
to expand the organization. Hence a study of customer’s awareness and
satisfaction level in private sector banks in Jammu has been taken up. The data
was collected from 120 Customers using questionnaire. Simple percentage
analysis has been used in the present study. The result showed that there was a
significant relationship between the variable of customer satisfaction and
banking services of the Private Sector Banks and the customers have highly
satisfaction of bank Service. It was found from the study that the customer
were more aware of private sector banks especially J&K Bank and were highly
satisfied towards services which are provided by the private sector banks.
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Pages:29-31
How to cite this article:
Prithvi Raj "A Study of customers awareness and satisfaction level in private sector banks in Jammu". International Journal of Commerce and Economics, Vol 6, Issue 2, 2024, Pages 29-31
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