ARCHIVES
VOL. 6, ISSUE 2 (2024)
360 Degree banking services for Start-up Eco system
Authors
Sikha Madhulagna, Pritam Ashutosh
Abstract
The article delves into the evolving realm of
banking services tailored for startups, focusing on the 360-degree banking
concept. It examines how this all-encompassing approach serves the multifaceted
financial needs of burgeoning enterprises. The primary aim is to evaluate the
sufficiency of the holistic banking model and how well major Indian banks are
addressing the distinctive requirements of startups. A thorough analysis of the
service offerings from major banking institutions was conducted to gauge their
suitability for startups. This involved assessing the range of services
provided, such as business accounts, credit options, payment systems,
investment banking, digital platforms, and advisory services. The study
suggests improvements in digital banking services, the introduction of startup-friendly
fee structures, and enhanced marketing strategies to promote awareness of these
specialized services. The findings underscore the dedication of Indian banks to
fostering startup growth through a comprehensive suite of financial products. The
recommendations put forth are designed to refine these services, positioning
these banks as the go-to allies for startups in their journey towards success.
Download
Pages:1-6
How to cite this article:
Sikha Madhulagna, Pritam Ashutosh "360 Degree banking services for Start-up Eco system". International Journal of Commerce and Economics, Vol 6, Issue 2, 2024, Pages 1-6
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.