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VOL. 5, ISSUE 4 (2023)
Internet of things- A view in Theoritical aspects
Authors
M Abinaya, P Dhamayanthi
Abstract
The Internet of things
(IoT) means the devices with sensors, processing ability, software and other
technologies that connect and exchange data with other devices and systems over
the Internet or other communications networks. IoT devices not only help to exchange
data but actually help to gather and create a customer database, which is very
important in this digital era. Digital Marketers can get better marketing insights
and create more accurate digital marketing strategies with the help of customer
database from IoT. Digital marketers understand the actual expectation of their
customer's and their brand preference, with the help of IoT. This will help to improve
their product quality. Data tracking from IoT devices will help marketers to
predict when a customer needs a particular product or services. The IoT system provides
critical personal data in full detail without the user’s active participation. Since
we add so many devices to the internet, there is a risk that our information as
it can be misused.
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Pages:28-30
How to cite this article:
M Abinaya, P Dhamayanthi "Internet of things- A view in Theoritical aspects". International Journal of Commerce and Economics, Vol 5, Issue 4, 2023, Pages 28-30
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