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VOL. 5, ISSUE 3 (2023)
Impulse buying behaviour of consumers in India and abroad: A review of literature
Authors
Nitu Kumari, A K Singh
Abstract
Impulse buying refers to immediate purchases which are without any pre-shopping objective either to purchase the specific product category or to fulfil a specific need. Researchers and practitioners have been interested in the field of impulse buying for the past seven decades. A good number of previous studies in the area of impulse buying has been surveyed and presented in the paper.
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Pages:32-35
How to cite this article:
Nitu Kumari, A K Singh "Impulse buying behaviour of consumers in India and abroad: A review of literature". International Journal of Commerce and Economics, Vol 5, Issue 3, 2023, Pages 32-35
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