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VOL. 5, ISSUE 2 (2023)
Identifying key factors affecting consumer purchase behavior in an online shopping context
Authors
Dr. Umesh Sharma
Abstract
Internet shopping is a phenomenon that is
growing rapidly nowadays. In this study, an attempt was made to explore the
factors influencing the online buying behavior. The respondents for the study
were the consumers of Haryana and the sample selected had at least one-time
online shopping experience. The sample size of the present study is limited to
400 respondents only. The analysis of the data is done by using descriptive as
well as inferential statistics. The main influencing factors for online
shopping were identified as Online shopping is more expensive than sold in
retail store, Online shopping provides special offers/discounts for purchase,
Hesitate to give my credit debit card number, Hidden charges causes confusion
while purchasing product, Online shopping is risky these cross-loadings are
highly influential that affects the customers attitude in online shopping
context and need to be eliminated.
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Pages:47-52
How to cite this article:
Dr. Umesh Sharma "Identifying key factors affecting consumer purchase behavior in an online shopping context". International Journal of Commerce and Economics, Vol 5, Issue 2, 2023, Pages 47-52
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