ARCHIVES
VOL. 5, ISSUE 1 (2023)
Effect of demographic factors on the consumer decision making in banking sector
Authors
Dr. Vijay D Joshi, Chaitanya Govind Tokekar, Dr. Sukanta Kumar Baral
Abstract
The Banking sector has been enormously advanced from the adoption of superior technology during the recent past. Technology has benefitted the banking sector by enhancing productivity, speedy transactions, real time information system, better risk management and many more. India's banking sector has made quick paces in reforming itself to the new competitive business environment. Indian banking industry is the midst of an Information technology revolution. Technological infrastructure has become an vital part of any process in the banking system, with the gradual expansion of sophisticated instruments and innovations in market practices. Today, we have a well-developed banking system with different classes of banks like public sector banks, foreign banks, private sector banks, regional rural banks and co-operative banks. The Reserve Bank of India (RBI) is at the paramount of all the banks. Customer are now more aware about the different channels through which they can interact with their banks and service providers. The channels for interaction include (i) Face to face contact (ii) Phone (iii) Websites e-mail mobile device etc. There is a remarkable change and great shift towards customer focus over the past five decades. The researcher has tried to find the impact of demographic variables in the selection of banks by the customers. The impact of demographic variables on the switching behaviour for banks by the customers is also focused here. The geographical area considered for this study is Nagpur.
Download
Pages:47-49
How to cite this article:
Dr. Vijay D Joshi, Chaitanya Govind Tokekar, Dr. Sukanta Kumar Baral "Effect of demographic factors on the consumer decision making in banking sector". International Journal of Commerce and Economics, Vol 5, Issue 1, 2023, Pages 47-49
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.

