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VOL. 4, ISSUE 2 (2022)
Understanding the shift from physical stores to online shopping
Authors
Dr. Balbhadra Prasad Dewangan, Dr. Pushpa Dewangan
Abstract
Online shopping has increased in India. Most customers prefer to shop
online rather than go to physical stores to make purchases. Customers are drawn
to online shops by the range of services and promotions companies provide.
There are many online retailers that offer goods at much reduced costs compared to those found in traditional stores. For small businesses across the country, the abrupt surge in popularity and the change in customer preferences from brick-and-mortar to online retailers have created serious challenges. Small stores now need to employ new strategies to compete with online retailers.
There are many online retailers that offer goods at much reduced costs compared to those found in traditional stores. For small businesses across the country, the abrupt surge in popularity and the change in customer preferences from brick-and-mortar to online retailers have created serious challenges. Small stores now need to employ new strategies to compete with online retailers.
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Pages:92-94
How to cite this article:
Dr. Balbhadra Prasad Dewangan, Dr. Pushpa Dewangan "Understanding the shift from physical stores to online shopping". International Journal of Commerce and Economics, Vol 4, Issue 2, 2022, Pages 92-94
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