Spiritual marketing, what future in the consumption?
Ahmedou Ennahoui
Marketing researchers are increasingly interested in the development of their managerial theories in order to acquire more readers and clients and to develop the sciences which can further improve marketing. Spirituality has become an important factor in new consumer trends, consumers look for sacred products in sacred places. To analyze this phenomenon we address the theme of Spiritual Marketing and its influence on consumer.
Ahmedou Ennahoui. Spiritual marketing, what future in the consumption?. International Journal of Commerce and Economics, Volume 3, Issue 1, 2021, Pages 04-06