International Journal of Commerce and Economics

International Journal of Commerce and Economics


International Journal of Commerce and Economics
International Journal of Commerce and Economics
2020, Vol. 2, Issue 2
Green marketing: A review

Basu Garg

Health care and climate change have become global issues hence green marketing attempt to attract those customers who care environment. Today world is concerned for environment and keeping in view environmental sensitivity 5th June is celebrated as World Environment Day. With growing awareness about harmful effects of global warming, pollution and degraded products among the customers and marketers the need for green marketing has emerged. Green marketing is also known as ecological marketing. It involves developing such products and packaging that are either not or less harmful to the environment. Green marketing focuses on sustainable marketing rather than developmental marketing. This paper is an attempt to understand the concept of green marketing and its relevance in present scenario. Further it highlights that what are the different methods of green marketing and how companies can develop green marketing mix.
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How to cite this article:
Basu Garg. Green marketing: A review. International Journal of Commerce and Economics, Volume 2, Issue 2, 2020, Pages 51-54
International Journal of Commerce and Economics International Journal of Commerce and Economics