International Journal of Commerce and Economics

authors
Sanjeev Kumar Tripathi

abstract
The study was carried out to assess the market share, use pattern of various aquaculture chemicals in shrimp culture in Gujarat, to understand the expectations of aquaculture chemical distributers and shrimp farmers and to examine the market feasibility of launching shrimp aquaculture chemicals in selected areas. The study is mainly focused on customers who purchase aqua-chemicals and distributer. Sampling unit consisted of 66 farmers and 11 distributors respondent from Gujarat. Purposive sampling technique was used for the study. The market share of aquaculture chemicals has been varied from 2.2 to 22cr for different categories. Frequently bought aquaculture chemical products were water probiotic, mineral, vitamin C followed by binder, soil probiotic, immuno-stimulant, disinfectant, adsorbents, biofertilizer and others. Distributors had kept top companies’ brand like Neospark, Tablets India, Kenko, Poseidon, Avanti, Growel, Virbac, Biostadt, APC, Virbac and Bayer. Distributors’ major expectation from the aquaculture chemical companies are good quality product with discount, lower pricing and delivery on time along with ongoing support continuing in many forms like field support through on-site visits, advertising assistance and backroom services (billing, collections, etc.). The Litopenaeus vannamei culture is going to increase in near future and this will certainly increase the shrimp aquaculture chemical demand.