Gender difference on online shopping behavior during Covid-19 pandemic in India
Neeraj Kumar, Jyoti
The trend of online shopping has been increased fastly during Covid -19 pandemic with the development of the internet and due to the easy accessibility of internet usages. The main purpose of the current study is to find out the gender difference on online shopping behavior of consumer during Covid-19 pandemic. The total sample consist of 800 adult people (400 were males and 400 were females). For data collection simple random sampling was used. The data was collected by using a structured, non-disguised questionnaire given by Hemanti Richa, Shaili Vadera (2019). The data was analyzed using mean, SD for research question while t –test was used for test of hypothesis. The result show that shopping patterns differed between genders due to the influence of online shopping factors during covid -19 pandemic. Result also indicate that in India, males have a more positive attitude towards online shopping (Utilitarian Attribution, Post purchase Issue, Hedonic Motives and Intrusion) compared to females.