International Journal of Commerce and Economics

International Journal of Commerce and Economics


International Journal of Commerce and Economics
International Journal of Commerce and Economics
2021, Vol. 3, Issue 1
Spiritual marketing, what future in the consumption?

Ahmedou Ennahoui

Marketing researchers are increasingly interested in the development of their managerial theories in order to acquire more readers and clients and to develop the sciences which can further improve marketing. Spirituality has become an important factor in new consumer trends, consumers look for sacred products in sacred places. To analyze this phenomenon we address the theme of Spiritual Marketing and its influence on consumer.
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